IEEE - Institute of Electrical and Electronics Engineers, Inc. - Optimal Robust Ordering Quantity for a New Product Under Environmental Constraints

Author(s): Cheng-Hu Yang ; Xin Ma ; Srinivas Talluri ; William Ho
Sponsor(s): IEEE Technology Management Council
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 May 2019
Volume: 66
Page(s): 240 - 251
ISSN (Electronic): 1558-0040
ISSN (Paper): 0018-9391
DOI: 10.1109/TEM.2018.2819192
Regular:

Rapid new product introduction is an effective method for firms to capture market share. Considering the growing concerns of environmental threats, firms are under intense pressure to measure... View More

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