IEEE - Institute of Electrical and Electronics Engineers, Inc. - Roles of review numerical and textual characteristics on review helpfulness across three different types of reviews

Author(s): Yusheng Zhou ; Shuiqing Yang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1
ISSN (Electronic): 2169-3536
DOI: 10.1109/ACCESS.2019.2901472
Regular:

Understanding what factors make a helpful online review is critical to increase sales and drive revenue for online retailers. The present study examined the impacts of both reviews' numerical and... View More

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