IEEE - Institute of Electrical and Electronics Engineers, Inc. - Adopter Community Formation Accelerated by Repeaters of Product Advertisement Campaigns

Author(s): Kazumasa Oida ; Kyota Okubo
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 February 2019
Volume: 6
Page(s): 56 - 72
ISSN (CD): 2373-7476
ISSN (Electronic): 2329-924X
DOI: 10.1109/TCSS.2018.2883614
Regular:

This paper analyzes the dynamic nature of online adopter networks, which is amplified by users' behavior, on the basis of the data sets obtained from a series of new product advertising campaigns... View More

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