IEEE - Institute of Electrical and Electronics Engineers, Inc. - There's More Than One Perspective to Take Into Account for Successful Customer Integration Into Radical New Product Innovation: A Framework and Research Agenda

Author(s): Fiona Schweitzer ; Ellis A. Van den Hende ; Erik-Jan Hultink
Sponsor(s): IEEE Technology Management Council
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1 - 17
ISSN (Electronic): 1558-0040
ISSN (Paper): 0018-9391
DOI: 10.1109/TEM.2019.2893060
Regular:

Over the past few decades, the impact of customer integration on radical new product (RNP) innovation has been extensively investigated. To date, this important topic presents inconsistent... View More

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