IEEE - Institute of Electrical and Electronics Engineers, Inc. - ‘Online Product Review’ - An Enabler of Technology-Aided Purchase Decisions? - A Critical Analysis

2018 International Conference on Computation of Power, Energy, Information and Communication(ICCPEIC)

Author(s): S. T. Surulivel ; S. Selvabaskar ; N. R. Vembu ; S. Sanjeevkumar
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 March 2018
Conference Location: Chennai, India
Conference Date: 28 March 2018
Page(s): 1 - 5
ISBN (Electronic): 978-1-5386-2447-0
ISSN (Electronic): 2576-9065
DOI: 10.1109/ICCPEIC.2018.8525149
Regular:

A survey was taken, to know about the product reviews and customers perception towards reviews. The main aim was to identify the essential characteristics of reviews which attracts customer and... View More

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