IEEE - Institute of Electrical and Electronics Engineers, Inc. - Impact of Awareness, Agreement and Perceived Constraints on Purchase Decision of Green Technology Products - A Structural Equation Modelling Approach

2018 International Conference on Computation of Power, Energy, Information and Communication(ICCPEIC)

Author(s): K. Nigama ; S Selvabaskar ; S.T Surulivel ; R. Alamelu ; S Magaeswari
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 March 2018
Conference Location: Chennai, India
Conference Date: 28 March 2018
Page(s): 64 - 71
ISBN (Electronic): 978-1-5386-2447-0
ISSN (Electronic): 2576-9065
DOI: 10.1109/ICCPEIC.2018.8525192
Regular:

Green is slowly but steadily giving birth to the eco-consciousness in India. Green movement focuses on exceeding consumer expectations with eco-friendly technology products. But Indian consumers... View More

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