IEEE - Institute of Electrical and Electronics Engineers, Inc. - Metaphor Use in Chinese and American CSR Reports

Author(s): Ya Sun ; Guangsa Jin ; Yingli Yang ; Jingjing Zhao
Sponsor(s): IEEE Professional Communication Society
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2018
Volume: 61
Page(s): 295 - 310
ISSN (Electronic): 1558-1500
ISSN (Paper): 0361-1434
DOI: 10.1109/TPC.2018.2826759
Regular:

Background: Corporate social responsibility (CSR) reports are one of the vehicles for developing corporate images, namely, the cognitive representation of a company perceived by the concerned... View More

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