IEEE - Institute of Electrical and Electronics Engineers, Inc. - Application of Social Media Analytics in the Banking Sector to Drive Growth and Sustainability: A Proposed Integrated Framework

2018 Open Innovations (OI)

Author(s): Francis M Manzira ; Felix Bankole
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2018
Conference Location: South Africa, South Africa
Conference Date: 3 October 2018
Page(s): 223 - 233
ISBN (Electronic): 978-1-5386-5318-0
ISBN (USB): 978-1-5386-5317-3
DOI: 10.1109/OI.2018.8535833
Regular:

Large amounts of data sets being generated from social media platforms have led to surge in demand for social media analytics (SMA) use in business operations. Strategic operation of SMA yields a... View More

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