IEEE - Institute of Electrical and Electronics Engineers, Inc. - PESTEL Modeler: Strategy Analysis Using MetaEdit+, iStar 2.0, and Semantic Technologies

2018 IEEE 22nd International Enterprise Distributed Object Computing Workshop (EDOCW)

Author(s): Christoph G. Schuetz ; Eva Mair ; Michael Schrefl
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2018
Conference Location: Stockholm, Sweden, Sweden
Conference Date: 16 October 2018
Page(s): 216 - 219
ISBN (Electronic): 978-1-5386-4141-5
ISSN (Electronic): 2325-6605
DOI: 10.1109/EDOCW.2018.00040
Regular:

In strategic management, strategy analysis includes an analysis of a company's strategic position. In particular, the PESTEL framework serves to analyze a company's macroenvironment, i.e., the... View More

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