IEEE - Institute of Electrical and Electronics Engineers, Inc. - Model of the Effectiveness of Google Adwords Advertising Activities

2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT)

Author(s): Grzegorz Szymanski ; Piotr Lininski
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2018
Conference Location: Lviv, Ukraine, Ukraine
Conference Date: 11 September 2018
Volume: 2
Page(s): 98 - 101
ISBN (Electronic): 978-1-5386-6464-3
DOI: 10.1109/STC-CSIT.2018.8526633
Regular:

Nowadays, some of the most popular forms of e-marketing are activities in search engines. Pay Per Click is a type of advertisement in the form of a banner or a link with the description,... View More

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