IEEE - Institute of Electrical and Electronics Engineers, Inc. - Identifying important factors affecting O2O customers trust from textual reviews

2018 9th International Conference on Awareness Science and Technology (iCAST)

Author(s): Wan-Ting Chien ; Goutam Chakraborty ; Long-Sheng Chen
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2018
Conference Location: Fukuoka, Japan, Japan
Conference Date: 19 September 2018
Page(s): 117 - 121
ISBN (Electronic): 978-1-5386-5826-0
ISSN (Electronic): 2325-5994
DOI: 10.1109/ICAwST.2018.8517240
Regular:

Recently, O2O (Online to Offline/Offline to Online) business model is growing rapidly. While selecting a service from various options, many researchers pointed out that customers' trust is an... View More

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