IEEE - Institute of Electrical and Electronics Engineers, Inc. - Marketing Awareness by Social Network: A Case Study of HeatTech Products

2018 9th International Conference on Awareness Science and Technology (iCAST)

Author(s): Takumi Yoshino ; Arisa Takura ; Yukari Shirota
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2018
Conference Location: Fukuoka, Japan, Japan
Conference Date: 19 September 2018
Page(s): 128 - 132
ISBN (Electronic): 978-1-5386-5826-0
ISSN (Electronic): 2325-5994
DOI: 10.1109/ICAwST.2018.8517194
Regular:

-Stock prices are likely to reflect the reputation of the company's sales products. When the company sells a new product, if the stock price increases, we can think that the new product is welcome... View More

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