IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Theoretical Perspective on Customer Experience (CX) in Digital Business Strategy

2018 International Conference on Research in Intelligent and Computing in Engineering (RICE)

Author(s): Nitesh Behare ; Shrikant Waghulkar ; Saurabh A. Shah
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2018
Conference Location: San Salvador, El Salvador
Conference Date: 22 August 2018
Page(s): 1 - 7
ISBN (Electronic): 978-1-5386-2599-6
DOI: 10.1109/RICE.2018.8509079
Regular:

Contemporary studies on digital transformation of various well-known companies have heightened the competitive positioning of `a successful business does not solely rely on the technologies they... View More

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