IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Online Controlled Experiment Lifecycle

Author(s): Aleksander Fabijan ; Pavel Dmitriev ; Helena Holmstrom Olsson ; Jan Bosch
Sponsor(s): IEEE Computer Society
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1
ISSN (Electronic): 1937-4194
ISSN (Paper): 0740-7459
DOI: 10.1109/MS.2018.2875842
Regular:

Online Controlled Experiments (OCEs) enable an accurate understanding of customer value and generate millions of dollars of additional revenue at Microsoft. Unlike other techniques for learning... View More

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