IEEE - Institute of Electrical and Electronics Engineers, Inc. - Price Competition of Spreaders in Profit-Maximizing Sponsored Viral Marketing

Author(s): Zhiyi Lu ; Victor O. K. Li ; Qiqi Shuai
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1 - 11
ISSN (CD): 2373-7476
ISSN (Electronic): 2329-924X
DOI: 10.1109/TCSS.2018.2868975
Regular:

In online social networks, celebrities are usually paid to promote products via posting or forwarding ads or related information. Imagine that one day when everyone is allowed to register as a... View More

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