ISIF - Semantic Information Fusion Algebraic Framework Applied to Content Marketing

2018 International Conference on Information Fusion (FUSION)

Author(s): Claire Laudy ; Juliette Mattioli ; Laetitia Mattioli
Publisher: ISIF
Publication Date: 1 July 2018
Conference Location: Cambridge, United Kingdom, United Kingdom
Conference Date: 10 July 2018
Page(s): 2,338 - 2,345
ISBN (Electronic): 978-0-9964527-6-2
ISBN (USB): 978-0-9964527-7-9
DOI: 10.23919/ICIF.2018.8455566

Content marketing objectives are to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined targeted audience. To earn credibility, the brand... View More