IEEE - Institute of Electrical and Electronics Engineers, Inc. - Structural Balance Theory-Based E-Commerce Recommendation over Big Rating Data

Author(s): Lianyong Qi ; Xiaolong Xu ; Xuyun Zhang ; Wanchun Dou ; Chunhua Hu ; Yuming Zhou ; Jiguo Yu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2018
Volume: 4
Page(s): 301 - 312
ISSN (CD): 2372-2096
ISSN (Electronic): 2332-7790
DOI: 10.1109/TBDATA.2016.2602849
Regular:

Recommending appropriate product items to the target user is becoming the key to ensure continuous success of E-commerce. Today, many E-commerce systems adopt various recommendation techniques,... View More

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