Association for Computing Machinery (ACM) - Retrospective Based on Data-Driven Persona Significance in B-to-B Software Development

2018 IEEE/ACM 40th International Conference on Software Engineering: New Ideas and Emerging Technologies Results (ICSE-NIER)

Author(s): Yasuhiro Watanabe ; Hironori Washizaki ; Kiyoshi Honda ; Yoshiaki Fukazawa ; Masahiro Taga ; Akira Matsuzaki ; Takayoshi Suzuki
Publisher: Association for Computing Machinery (ACM)
Publication Date: 1 May 2018
Conference Location: Gothenburg, Sweden, Sweden
Conference Date: 27 May 2018
Page(s): 89 - 92
ISBN (Electronic): 978-1-4503-5662-6
Regular:

A Business-to-Business (B-to-B) software development company develops services to satisfy their customers' requirements. Developers should prioritize customer satisfaction because customers... View More

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