IEEE - Institute of Electrical and Electronics Engineers, Inc. - Growth Through Franchises in Knowledge-Intensive Industries: Interplay of Routine Program and Expansion Mode

Author(s): Moren Levesque ; Young Rok Choi ; Juliana Hsuan
Sponsor(s): IEEE Technology Management Council
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1 - 18
ISSN (Electronic): 1558-0040
ISSN (Paper): 0018-9391
DOI: 10.1109/TEM.2018.2858550
Regular:

Thanks to technological developments produced by scientists and engineers, franchising has grown to become a business model of choice for firm expansion in knowledge-intensive industries. We... View More

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