IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Integration and Empirical Examination of Entrepreneurial Orientation, Market Orientation and Firm Performance

2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07

Author(s): Yi Cui ; Xin Zheng
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Shanghai, China
Conference Date: 21 September 2007
Page(s): 6,414 - 6,417
ISBN (CD): 978-1-4244-1312-6
ISBN (Paper): 978-1-4244-1311-9
DOI: 10.1109/WICOM.2007.1573
Regular:

This paper intends to shed some light on the impact of entrepreneurial orientation (EO), market orientation (MO) on firm performance in Chinese context. Utilizing regression and hierarchical... View More

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