IEEE - Institute of Electrical and Electronics Engineers, Inc. - Corporate Blogging and Firm Performance: An Empirical Study

2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07

Author(s): D. Chen ; Nan Hu ; Ling Liu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Shanghai, China
Conference Date: 21 September 2007
Page(s): 6,158 - 6,161
ISBN (CD): 978-1-4244-1312-6
ISBN (Paper): 978-1-4244-1311-9
DOI: 10.1109/WICOM.2007.1510
Regular:

Applying the theory of user involvement, we argue that the emergence of corporate Blogs creates new opportunity for companies to interact with customers in the product development process. We then... View More

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