IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Relationship of Innovative Culture and Entrepreneurial Climate to New Product Development Projects Success

2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07

Author(s): Fang Wei ; Ou LiXiong
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Shanghai, China
Conference Date: 21 September 2007
Page(s): 5,261 - 5,265
ISBN (CD): 978-1-4244-1312-6
ISBN (Paper): 978-1-4244-1311-9
DOI: 10.1109/WICOM.2007.1288
Regular:

With increasing international competition, it is important for China enterprise to invest more in new product development (NPD) projects and to develop their own innovative capabilities or more... View More

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