IEEE - Institute of Electrical and Electronics Engineers, Inc. - Study on Firm's Management Innovation to Mass Customization

2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07

Author(s): Yue Jin ; Ding MingLei ; Wang YunFeng
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Shanghai, China
Conference Date: 21 September 2007
Page(s): 4,205 - 4,208
ISBN (CD): 978-1-4244-1312-6
ISBN (Paper): 978-1-4244-1311-9
DOI: 10.1109/WICOM.2007.1037
Regular:

Achieving successful mass customization (MC) is one of strategic objectives for masses enterprises to adapt to new market environment and pursue competitive advantages. "Customization" means the... View More

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