IEEE - Institute of Electrical and Electronics Engineers, Inc. - Getting to Know Websites through Uncertainty Reduction Strategies: Which Strategies Are Used More, and Which Are Better? An Empirical Study of First-Time Visitors

2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07

Author(s): Sia Choon Ling ; Luo Chuan ; T. Bernard ; Cheng Yian ; Shi Yani ; Chen Huaping
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Shanghai, China
Conference Date: 21 September 2007
Page(s): 3,845 - 3,848
ISBN (CD): 978-1-4244-1312-6
ISBN (Paper): 978-1-4244-1311-9
DOI: 10.1109/WICOM.2007.951
Regular:

Uncertainty reduction is an important precondition for various facilitators of Internet shopping behaviors, visitors dealing with an online store will require sufficient information so as to... View More

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