IEEE - Institute of Electrical and Electronics Engineers, Inc. - Outsourcing for Achieving Mass Customization in Service Operations: Lessons from the "Smaller Kitchen" Strategy in Chinese Catering Services

2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07

Author(s): Jue Chen ; Yunhong Hao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Shanghai, China
Conference Date: 21 September 2007
Page(s): 3,732 - 3,735
ISBN (CD): 978-1-4244-1312-6
ISBN (Paper): 978-1-4244-1311-9
DOI: 10.1109/WICOM.2007.923
Regular:

The paper aimed to reveal key issues of outsourcing in service mass customization based on a case study in Chinese catering service industry. It firstly justified that outsourcing served as a an... View More

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