IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer Retention Based on BP ANN and Survival Analysis

2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07

Author(s): Guozheng Zhang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Shanghai, China
Conference Date: 21 September 2007
Page(s): 3,406 - 3,411
ISBN (CD): 978-1-4244-1312-6
ISBN (Paper): 978-1-4244-1311-9
DOI: 10.1109/WICOM.2007.843
Regular:

"Customer retention" is an increasingly pressing issue in today's ever-competitive commercial arena. This is especially relevant and important for sales and services related industries. This paper... View More

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