IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer Segmentation Based on Survival Character

2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07

Author(s): Guozheng Zhang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Shanghai, China
Conference Date: 21 September 2007
Page(s): 3,391 - 3,396
ISBN (CD): 978-1-4244-1312-6
ISBN (Paper): 978-1-4244-1311-9
DOI: 10.1109/WICOM.2007.840
Regular:

"Customer Segmentation" is an increasingly pressing issue in today's over-competitive commercial arena. More and more literatures have researched the application of data mining technology in... View More

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