IEEE - Institute of Electrical and Electronics Engineers, Inc. - Managing Customer Relationship Capability for Superior Customer Asset: An Empirical Study in Business Market by Taking a Disaggregated Approach

2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07

Author(s): Yong-gui Wang ; Hui Feng ; Jin-gang Xing
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Shanghai, China
Conference Date: 21 September 2007
Page(s): 3,379 - 3,382
ISBN (CD): 978-1-4244-1312-6
ISBN (Paper): 978-1-4244-1311-9
DOI: 10.1109/WICOM.2007.837
Regular:

This paper studies how customer relationship capability may drive the value of customer asset of a firm and explores the role of relationship benefits in the driving process. Then an empirical... View More

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