IEEE - Institute of Electrical and Electronics Engineers, Inc. - Research on the Mechanism of Latent Demand Activation by Business Model Innovation: A Case Study of Tourist-Transport Center

2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07

Author(s): Huang Guo-qun ; Li Pei-lin ; Guo Gui-Lin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Shanghai, China
Conference Date: 21 September 2007
Page(s): 3,262 - 3,265
ISBN (CD): 978-1-4244-1312-6
ISBN (Paper): 978-1-4244-1311-9
DOI: 10.1109/WICOM.2007.808
Regular:

The purpose of this paper is to elaborate the mechanism of latent demand activation by business model innovation. The business model innovation from traditional travel agency to tourist-transport... View More

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