IEEE - Institute of Electrical and Electronics Engineers, Inc. - Customer Relationship Management in Universities and Research Centres

2007 11th International Conference on Computer Supported Cooperative Work in Design

Author(s): M. Machado ; J. Oliveira ; J.M. de Souza
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2007
Conference Location: Melbourne, Vic., Australia
Conference Date: 26 April 2007
Page(s): 747 - 752
ISBN (CD): 1-4244-0963-2
ISBN (Paper): 1-4244-0962-4
DOI: 10.1109/CSCWD.2007.4281529
Regular:

Customer relationship management -CRM -is a broad term that can cover every mode of customer interaction. This concept has been widely used in business language, enabling companies to gain more... View More

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