IEEE - Institute of Electrical and Electronics Engineers, Inc. - Dealing with the Barriers to Performance through Value-Adding Mobile Solutions: Case Study of the Sales Force of a Pharmaceutical Company

Proceedings of the 40th Annual Hawaii International Conference on System Sciences

Author(s): C. BenMoussa
Sponsor(s): IEEE CPS
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2007
Conference Location: Waikoloa, HI, USA
Conference Date: 3 January 2007
Page(s): 50
ISBN (Online): 0-7695-2755-8
ISSN (Online): 1530-1605
DOI: 10.1109/HICSS.2007.161
Regular:

Firms are increasingly rushing to invest in a variety of technologies or sales force automation (SFA) to increase the performance of their sales forces. Research has shown, however, that a high... View More

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