IEEE - Institute of Electrical and Electronics Engineers, Inc. - Optimal advertisement-innovation mix for maximizing the discounted flow of profit

2006 IEEE International Conference on Automation Science and Engineering

Author(s): V. Prasanna Shrinivas ; N.R. Srinivasa Raghavan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2006
Conference Location: Shanghai, China
Conference Date: 8 October 2006
Page(s): 562 - 567
ISBN (CD): 1-4244-0311-1
ISBN (Paper): 1-4244-0310-3
DOI: 10.1109/COASE.2006.326943
Regular:

Due to boom in telecommunications market, there is hectic competition among the cellular handset manufacturers. As cellular handset manufacturing industry operates in an oligopoly framework, often... View More

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