IEEE - Institute of Electrical and Electronics Engineers, Inc. - A linguistic Strategy Model Combined with Genetic Algorithms for Promotion Mix Choice

2006 IEEE International Conference on Fuzzy Systems

Author(s): Tsuen-Ho Hsu ; L.-T.L. Chiang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2006
Conference Location: Vancouver, BC, Canada
Conference Date: 16 July 2006
Page Count: 6
Page(s): 845 - 850
ISBN (Paper): 0-7803-9488-7
DOI: 10.1109/FUZZY.2006.1681809
Regular:

Integrated marketing communication (IMC) is an important process, through which a company will influence its target market. It's true that there are many promotion tools for a company to choose,... View More

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