IEEE - Institute of Electrical and Electronics Engineers, Inc. - Moderating the Price Sensitivity of Online Customers

Proceedings. Joint Conference 8th IEEE International Conference on e-Commerce and Technology/3rd IEEE International Conference on Enterprise Computing, e-Commerce and e-Services/3rd IEEE International Workshop on Mobile Commerce and Wireless Services/Joint Workshop 2nd International Workshop on Business Service Networks/2nd International Workshop On Service Oriented Solutions for Cooperative Organizations

Author(s): Hee-Woong Kim ; D.E.S. Toh
Sponsor(s): IEEE Comput. Soc. Tech. Comm. on Electron. Commerce
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2006
Conference Location: San Francisco, CA, USA
Conference Date: 26 June 2006
Page(s): 13
ISBN (Paper): 0-7695-2511-3
DOI: 10.1109/CEC-EEE.2006.63
Regular:

If an online vendor understands how to lower the effect of price on customer purchase, the vendor could generate more profit by lowering customers' price sensitivity in their Internet shopping.... View More

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