IEEE - Institute of Electrical and Electronics Engineers, Inc. - Developing an Online Business Community: A Travel Industry Case Study

Proceedings of the 39th Annual Hawaii International Conference on System Sciences

Author(s): R. Stockdale ; M. Borovicka
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2006
Conference Location: Kauia, HI, USA, USA
Conference Date: 4 January 2006
Volume: 6
ISBN (Paper): 0-7695-2507-5
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2006.123
Regular:

Many businesses are now using online communities to interact with their customers and to realise the many benefits such communities offer. However, there remains little understanding of how such... View More

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