IEEE - Institute of Electrical and Electronics Engineers, Inc. - Where Are the Benefits in CRM Technology Investment?

Proceedings of the 39th Annual Hawaii International Conference on System Sciences

Author(s): T.R. Coltman
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2006
Conference Location: Kauia, HI, USA, USA
Conference Date: 4 January 2006
Volume: 6
ISBN (Paper): 0-7695-2507-5
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2006.535
Regular:

A common belief today is that sustainable competitive advantages are in some way positively correlated with customer focused behavior and CRM technology. However, the enthusiasm generated around... View More

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