IEEE - Institute of Electrical and Electronics Engineers, Inc. - Internalization in Technology Innovation: A Case of CRM Adoption

Proceedings of the 39th Annual Hawaii International Conference on System Sciences

Author(s): J.H.F. Chen ; E.T.G. Wang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2006
Conference Location: Kauia, HI, USA, USA
Conference Date: 4 January 2006
Volume: 6
ISBN (Paper): 0-7695-2507-5
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2006.227
Regular:

In today's increasingly competitive economy, traditional marketing practice is thought to be out of date. Companies are driven to adopt the new practice defined by prevailing rationalized... View More

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