IEEE - Institute of Electrical and Electronics Engineers, Inc. - Market acceptance for the satellite DMB (digital multimedia broadcasting) services in Korea

International Conference on Mobile Business

Author(s): Yeong-Wha Sawng ; Jeong-Su Lee ; Hyun-Soo Han
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Sydney, NSW, Australia
Conference Date: 11 July 2005
Page(s): 413 - 419
ISBN (Paper): 0-7695-2367-6
DOI: 10.1109/ICMB.2005.57
Regular:

This study examines market acceptance for DMB services, one of the touted new business models in Korea's next-generation mobile communications service market, using diffusion of innovation as the... View More

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