IEEE - Institute of Electrical and Electronics Engineers, Inc. - Performance measurement of mobile marketing in multi-channel environments

International Conference on Mobile Business

Author(s): R. Schierholz ; A. Ostrowski ; S. Glissmann ; L.M. Kolbe ; W. Brenner
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Sydney, NSW, Australia
Conference Date: 11 July 2005
Page(s): 301 - 307
ISBN (Paper): 0-7695-2367-6
DOI: 10.1109/ICMB.2005.77
Regular:

The burst of the e-bubble largely affected the expectations towards and the willingness to invest in mobile initiatives. Recently, the interests for mobile business and mobile commerce both in... View More

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