IEEE - Institute of Electrical and Electronics Engineers, Inc. - Multidisciplinarity of CRM Integration and Its Implications

Proceedings of the 38th Annual Hawaii International Conference on System Sciences

Author(s): M. Meyer
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Big Island, HI, USA, USA
Conference Date: 6 January 2005
ISBN (Paper): 0-7695-2268-8
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2005.449
Regular:

This paper assesses the state-of-the-art research on CRM integration. Firstly, we discuss some basics of CRM integration and its importance for corporate performance on the project or enterprise... View More

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