IEEE - Institute of Electrical and Electronics Engineers, Inc. - Where to Invest in Information Systems: A CRM Case Study

Proceedings of the 38th Annual Hawaii International Conference on System Sciences

Author(s): G.R. Cook ; T. Housel
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Big Island, HI, USA, USA
Conference Date: 6 January 2005
ISBN (Paper): 0-7695-2268-8
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2005.692
Regular:

This paper proposes a framework for examining the use of the knowledge value-added (KVA) methodology to measure the value added by information systems (IS) to business processes. This approach... View More

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