IEEE - Institute of Electrical and Electronics Engineers, Inc. - Why CRM Efforts Fail? A Study of the Impact of Data Quality and Data Integration

Proceedings of the 38th Annual Hawaii International Conference on System Sciences

Author(s): F. Missi ; S. Alshawi ; G. Fitzgerald
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Big Island, HI, USA, USA
Conference Date: 6 January 2005
ISBN (Paper): 0-7695-2268-8
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2005.695
Regular:

This paper reports the results of a study into the implementation of data-driven customer relationship management (CRM) strategies. Despite its popularity, there is still a significant failure... View More

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