IEEE - Institute of Electrical and Electronics Engineers, Inc. - To Launch or Not to Launch: An Economic Analysis of Delayed Product Introduction

Proceedings of the 38th Annual Hawaii International Conference on System Sciences

Author(s): Qiu-Hong Wang ; Kai-Lung Hui
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Big Island, HI, USA, USA
Conference Date: 6 January 2005
ISBN (Paper): 0-7695-2268-8
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2005.624
Regular:

This study investigates the incentive of a monopolist to delay the introduction of a newly improved version of its product in a three-period model incorporating the extent of quality improvement,... View More

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