IEEE - Institute of Electrical and Electronics Engineers, Inc. - Online Trust Production: Interactions among Trust Building Mechanisms

Proceedings of the 38th Annual Hawaii International Conference on System Sciences

Author(s): Man Kit Chang ; Waiman Cheung
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Big Island, HI, USA, USA
Conference Date: 6 January 2005
ISBN (Paper): 0-7695-2268-8
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2005.471
Regular:

Lack of trust has been identified as a major obstacle to the adoption of online shopping. However, there is paucity of research that investigates the effectiveness of various trust building... View More

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