IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Model of Market Segmentation with Risk

Proceedings of the 38th Annual Hawaii International Conference on System Sciences

Author(s): O. Marom ; A. Seidmann
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Big Island, HI, USA, USA
Conference Date: 6 January 2005
ISBN (Paper): 0-7695-2268-8
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2005.26
Regular:

We characterize an optimal scheme for the sale of multiple items of a good by a monopolist in a market comprised of risk averse buyers. It is established that by randomizing prices in one channel... View More

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