IEEE - Institute of Electrical and Electronics Engineers, Inc. - Comparing Customer Trust in Virtual Salespersons With Customer Trust in Human Salespersons

Proceedings of the 38th Annual Hawaii International Conference on System Sciences

Author(s): S. Komiak ; Weiquan Wang ; I. Benbasat
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Big Island, HI, USA, USA
Conference Date: 6 January 2005
ISBN (Paper): 0-7695-2268-8
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2005.154
Regular:

Virtual salespersons (computer agents) act in a similar role in online stores as human salespersons act in physical stores. Customer trust in a salesperson is key in generating transactions and... View More

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