IEEE - Institute of Electrical and Electronics Engineers, Inc. - Factors Impacting Customers' Initial Trust in E-Businesses: An Empirical Study

Proceedings of the 38th Annual Hawaii International Conference on System Sciences

Author(s): Euijin Kim ; S. Tadisina
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Big Island, HI, USA, USA
Conference Date: 6 January 2005
ISBN (Paper): 0-7695-2268-8
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2005.272
Regular:

Developing customers' initial trust in e-businesses is critical for many online vendors, especially for startup companies. As an effort to understand initial trust in the business-to-customerView More

Advertisement