IEEE - Institute of Electrical and Electronics Engineers, Inc. - Making it Personal: How Personalization Affects Trust Over Time

Proceedings of the 38th Annual Hawaii International Conference on System Sciences

Author(s): C.M. Serino ; C.P. Furner ; C. Smatt
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Big Island, HI, USA, USA
Conference Date: 6 January 2005
ISBN (Paper): 0-7695-2268-8
ISSN (Paper): 1530-1605
DOI: 10.1109/HICSS.2005.398
Regular:

The over-arching purpose of this research is to broaden the study of trust as it applies to developing stable relationships in electronic environments. In contrast, previous research on trust has... View More

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