IEEE - Institute of Electrical and Electronics Engineers, Inc. - Comparison of Different Approaches for Mobile Advertising

Proceedings. Second IEEE International Workshop on Mobile Commerce and Services

Author(s): R. Bulander ; M. Decker ; G. Schiefer ; B. Kolmel
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Munich, Germany
Conference Date: 19 July 2005
Page(s): 174 - 182
ISBN (Paper): 0-7695-2391-9
DOI: 10.1109/WMCS.2005.8
Regular:

Mobile terminals, such as cellular phones and PDAs, have an enormous advertising potential: they are extremely popular and most people carry such devices with them all day, enabling personalized... View More

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