IEEE - Institute of Electrical and Electronics Engineers, Inc. - Linking quality function deployment with conjoint study for new product development process

2005 3rd IEEE International Conference on Industrial Informatics (INDIN)

Author(s): A. Chaudhuri ; M. Bhattacharyya
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Perth, WA, Australia, Australia
Conference Date: 10 August 2005
Page Count: 6
Page(s): 396 - 401
ISBN (Paper): 0-7803-9094-6
DOI: 10.1109/INDIN.2005.1560409
Regular:

Conjoint analysis (CA) is a popular marketer's tool for new product design. Quality function deployment (QFD) is another approach, frequently used by engineers, for design of new product.... View More

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